I used to think that the more I posted, the more clients I’d get, but that’s not how marketing works. Here are two hard truths: You can’t sell to everyone. You’re not the only one selling. The real game is strategy. It starts with knowing your target audience, who they are, the problems they face, where they spend time online, and how they make buying decisions. Then, study your competitors, spot what they’re missing, and show up with something better and different. That’s how you stand out. That’s how you win.