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June 8, 2025 at 01:01 PM
🔆 Key Takeaways: Digital Platform Degradation (Enshittification)
✅ Digital Platform Degradation (Enshittification):
• As digital platforms mature, user experience worsens—a phenomenon termed “enshittification” by journalist Cory Doctorow.
• Platforms initially prioritize users, then business clients, and eventually prioritize self-interest and profits.
✅ User Exploitation and Monetisation:
• Companies like Amazon, Spotify, and YouTube increasingly restrict user benefits (e.g., ads, reduced discounts, paid subscriptions).
• Escalating imposition of non-negotiable “platform fees” and “handling charges” represents a monetisation strategy post-dominance.
✅ Systemic Issues in Digital Ecosystems:
• Enshittification reflects systemic issues beyond just rising fees—such as device-based price discrimination and lack of transparency.
• Example: Differential pricing based on device type (iPhone vs. Android) without user consent or recourse.
✅ Dark Patterns and Manipulative UI:
• Platforms are increasingly using dark patterns to manipulate user behavior:
▪ False urgency (limited-time offers)
▪ Basket sneaking (adding items without consent)
▪ Drip pricing (hidden charges at checkout)
▪ Nagging (constant prompts)
▪ Subscription traps (making cancellations difficult)
• These practices mislead users and reduce informed choice.
✅ Legal and Regulatory Framework in India:
• Various laws and regulations aim to protect consumers:
▪ Consumer Protection Act, 2019 – Identifies unfair practices.
▪ E-Commerce Rules, 2020 – Enhances pricing transparency and prohibits unfair trade practices.
▪ Information Technology Rules, 2021 – Mandates redressal systems.
▪ Digital Personal Data Protection Act, 2023 – Ensures user consent and privacy.
▪ Competition Act, 2002 – Regulates anti-competitive practices.
✅ Need for Stronger Regulatory Mechanisms:
• India’s digital framework needs to evolve to counter subtle, deceptive practices.
• Global models (e.g., EU’s Digital Markets Act) offer templates for stricter compliance and user protection, including:
▪ Banning self-preferencing,
▪ Ensuring interoperability,
▪ Mandatory UX audits,
▪ Defining “dark patterns.”
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