*LESSON FOR TODAY ‼️* *REVERSE BRANDING:* _How the Smartest Brands Let Customers Do the Selling_ • What if I told you the best brands today don’t sell, they seduce? They don’t chase customers. They attract them. They don’t shout. They whisper and let the world echo. This is the art of reverse branding. Instead of pushing ads in your face, reverse branding makes you want to find out more. It triggers curiosity, connection, and community. The brand becomes a vibe not just a logo. Here’s how it works: Take Tesla for instance No flashy ads. No sales reps. Elon tweets and the world listens. The brand is built around innovation, bold moves, and a loyal community of believers. A good example in Nigeria would be PiggyVest They Started with: A mission to help Nigerians save and manage money better. Their Reverse Branding Angle: They began as a social savings tool on Twitter, growing a community of savers before they fully became a financial service brand. Experience first (their values): They created transparency, trust, and daily money-saving culture through content, user stories, and community conversations. Brand later: Now it’s a full fintech platform with investment features, brand partnerships, and a strong identity. Lesson: In reverse branding, your customers become your marketers. Your values become your voice. And your brand becomes a movement. Stop forcing it. Start designing experiences people want to share. That’s how brands become legends. Let people discover you and when they do, make sure they can’t forget you. ©️ Mimi G