Kanye West Reportedly Changes Name Again—Now Goes by “Ye Ye”. Kanye West has reportedly updated his name once more, now going by “Ye Ye.” This change comes just four years after the rapper legally shortened his name to “Ye.” According to The U.S. Sun, the new name has started appearing on official business documents tied to West’s companies, including Yeezy Apparel, Yeezy Record Label LLC, Getting Out Our Dreams Inc., and Ox Paha Inc, a firm known for filing numerous trademarks on his behalf. The updated name surfaced through “Statement of Information” filings with California’s Secretary of State, a routine form that lists company details such as leadership, business address, and staff. West has not publicly commented on the change, and his reasons remain unclear.