Prof. Dr. Kashif Rathore (Director, IAS) attended the conference "AI in Media Practice: Socio, Economic and Ethical Concerns", organized by the Department of Communication and Media Research, University of the Punjab, and the University of Management and Technology (UMT). The conference was facilitated and co-hosted by the Institute of Administrative Sciences (IAS). The event was graced by the Worthy Vice Chancellor, Prof. Dr. Muhammad Ali (S.I. & T.I.); Prof. Dr. Noshina Saleem (Chairperson, DCMR); Prof. Dr. Mian Hanan Ahmad (Chairperson, DJS); Mr. Ikram Barkat (IAS Alumnus & DG PEMRA Punjab); Prof. Dr. Muhammad Nizam ud Din (Former Chairperson, PHEC); Mrs. Mishal Malik (Human Rights Activist); Mr. Ramesh Singh Arora (Minister of Human Rights and Minorities, Punjab); and several other dignitaries from the University of the Punjab and the Government of the Punjab.