"_India’s spiritual tourism market is expected to be worth about $59 billion by 2028 and employ 100 million people, according to a trust that promotes Brand India. Some 110 million people visited Varanasi last year, a 1,500% increase from 2019, putting the city squarely in the center of the nation’s religious travel boom._" https://www.bloomberg.com/news/features/2025-05-23/india-sees-spiritual-tourism-boom-as-religion-becomes-cool