Dr Kiran Sharma, Professor and Area Chairperson - Marketing and International Business, K J Somaiya Institute of Management, shared her views in an article titled 'Fair Platform for a Lovely Take-off' in Financial Express BrandWagon. The article talks about Nykaa’s journey and how it emerged as the preferred gateway for global brands that are entering India. Dr Kiran mentions that Nykaa understands Indian customers well and creates shopping experiences that match their needs. She explains that Nykaa's strong brand image and omnichannel presence help international brands reach Indian buyers more easily.