*Why Banks Sell Insurance: Understanding the Bancassurance Boom in India* The rise of bancassurance has significantly influenced the functioning of public sector banks (PSBs) in India, with a noticeable shift from traditional banking activities to third-party product (TPP) sales. This trend has raised concerns about long-term implications for banking operations and public accountability. *Read More*:https://thekanal.in/en-IN/details/why-banks-sell-insurance-understanding-the-bancassurance-boom-in-india-34351