McDonald’s is reintroducing its beloved Snack Wraps to U.S. menus starting July 10, marking their return after being discontinued in 2016. The comeback, featuring McCrispy chicken strips, aims to boost declining U.S. sales, which dropped 3.6% last quarter. O nce removed due to kitchen delays, Snack Wraps gained cult status and vanished entirely during the 2020 pandemic. The relaunch targets customer nostalgia and competition in the booming fried chicken market.