Mumbai continues to witness a real estate paradox—ultra-small apartments priced like luxury homes. Often no bigger than 200–300 sq ft, these “matchbox” flats are selling for crores, especially in prime localities. The problem isn’t new, but recent market trends, high demand, and limited space have pushed prices even higher. Despite poor size-to-cost value, buyers still flock due to the city’s connectivity and rental demand. Experts warn this trend could further strain urban affordability and quality of living.