*Don't lose your head but maybe we need to spend more time thinking what people actually want?* This was a conclusion after I came away from a journalism conference which in part looked at how 'user needs' is reshaping content in news. It's a term you may have come across in web design but it starts to make sense in other content, too. https://danslee.co.uk/2025/05/19/news-line-maybe-theres-some-ideas-public-sector-comms-can-learn-from-journalism/ *Read and forward to a chum.*