
UGC NET JRF notes Professor Adda Institute
June 12, 2025 at 12:34 PM
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📘 MODELS OF COMMUNICATION – With Detailed Memorising Facts (Updated for UGC NET & Teaching Exams)
*1. Aristotle’s Model (384–322 BC)*
📌 Oldest communication model in history
📥 Linear model: Speaker → Speech → Audience → Effect
🎯 Focus: Persuasion in public speaking
❌ No feedback; audience is passive
✅ Memorising Facts:
1. First communication model ever recorded
2. Known as the Rhetorical Model
3. Memorising Fact: Linear model of communication was first proposed by → Aristotle
4. Public speeches and political addresses are best examples
*2. Shannon & Weaver Model (1949)*
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Developed for telecommunication systems
Elements: Sender – Encoder – Channel – Noise – Decoder – Receiver
❌ Linear (one-way) communication
✅ Memorising Facts:
5. Introduced the term "Noise" (barriers in communication)
6. Known as the Mathematical/Information Theory Model
7. Memorising Fact: Concept of noise was introduced by → Shannon & Weaver
8. Widely applied in engineering and signal transmission
UGC NET notes 📝
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*3. Berlo’s SMCR Model (1960)*
Components: Source – Message – Channel – Receiver
Emphasizes skills, attitudes, knowledge, and social system
❌ No feedback or noise included
✅ Memorising Facts:
9. Communication quality depends on sender’s and receiver’s abilities
10. Memorising Fact: Which model considers sender-receiver skills? → Berlo SMCR Model
11. Often used in education and personal communication
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*4. Schramm’s Model (1954)*
🔁 Interactive model (two-way)
Introduced "Field of Experience" – shared background/knowledge
✅ Included feedback
✅ Memorising Facts:
12. First model to move from linear to interactive
13. Memorising Fact: "Field of Experience" introduced by → Schramm
14. Explains interpretation and meaning-sharing in communication
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*5. Lasswell’s Model (1948)*
Formula: Who → Says What → In Which Channel → To Whom → With What Effect
Common in media and propaganda studies
❌ No feedback or noise
✅ Memorising Facts:
15. Also called the Media/Propaganda Model
16. Memorising Fact: “With what effect” is part of which model? → Lasswell
17. Helps analyze mass communication impacts
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6. Westley & MacLean Model (1957)
Communication starts from external stimuli/events
Introduced Gatekeepers (message controllers/editors)
✅ Two-way communication with feedback
✅ Memorising Facts:
18. Memorising Fact: Which model includes Gatekeepers? → Westley & MacLean
19. Realistic model for journalism and media filtering
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*7. Helical Model – Frank Dance (1967)*
📈 Communication is spiral, continuous, and dynamic
Past experiences affect present communication
Non-linear and growth-oriented
✅ Memorising Facts:
20. Memorising Fact: Spiral model given by → Frank Dance
21. Useful in education, learning, and personal development
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8. Transactional Model (Modern)
Sender and receiver communicate simultaneously
Includes context, noise, culture, feedback, and environment
Most realistic, especially for face-to-face and digital talks
✅ Memorising Facts:
22. Treats both communicators as equal participants
23. Memorising Fact: Which model sees sender and receiver acting at the same time? → Transactional Model
24. Emphasizes mutual influence and context
*UGC NET notes 📝*
Paper 1& Subject*
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Send Subject NOW
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👉 *Do message here English Medium Students*
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wa.me/+919257007505?text=Send_me_notes_my_subject_विषय_है
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Helpline No -- 7690022111 / 9216228788
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