Here is Model 3: Berlo’s SMCR Model of Communication JRF topic 🔥 *Like a, Lecture Based Explanation: Berlo’s SMCR Model (1960)* ProfessorsAdda 🧑‍🏫 A Classroom Lesson in Communication... In the early 1960s, a young communication scholar named David Berlo stood before his class and asked a simple question: > “Why do some people deliver messages effectively, while others don’t—even when they say the same thing?” The students murmured different answers. Then Berlo smiled and picked up the chalk. > “Communication is more than just speaking. It depends on four powerful parts,” he said, and wrote on the board: S – Source M – Message C – Channel R – Receiver > “That’s my SMCR model,” he explained. 🧩 What Each Part Means: 1️⃣ S – Source (Sender) The communicator who starts the message. But not just anyone can be a good source. They need: Communication Skills (How well they speak/write) Attitude (Interest in topic & audience) Knowledge (About subject) Social System (Cultural background) Culture (Values & beliefs) > “A teacher with weak knowledge or bad attitude can’t teach well—even if they talk a lot,” said Berlo. --- 2️⃣ M – Message What the sender wants to say. It has: Content (Idea) Elements (Words, gestures, symbols) Structure (Logical flow) Code (Language or symbols used) Treatment (Style of delivery) > “The same message in a funny tone or serious tone can feel totally different,” Berlo warned. --- 3️⃣ C – Channel The five senses we use to send/receive messages: 👂 Hearing | 👁️ Seeing | 👃 Smelling | 👄 Tasting | ✋ Touching But mainly: Hearing, seeing, touching > “In face-to-face class, students learn through words, gestures, facial expressions—multiple channels!” --- 4️⃣ R – Receiver Just like the Source, the Receiver must also have: Good communication skills Attitude Knowledge Cultural understanding > “If the student doesn’t understand the language or lacks interest,” Berlo concluded, “even the best teacher fails.” --- 🎓 Moral of the Story: Effective communication happens only when both Sender and Receiver have shared understanding, skills, and attitudes. --- 📚 UGC NET Exam Facts – Berlo’s SMCR Model Feature Details Full Form Source – Message – Channel – Receiver Thinker David K. Berlo Year 1960 Type of Model Linear (No feedback) Focus Importance of communication skills, attitude, and knowledge in both sender and receiver Special Feature Highlights 5 senses (channels) in communication Feedback? ❌ No (Linear only) Noise included? ❌ Not considered Used in? Interpersonal, educational, and mass communication --- 🔍 Common MCQs for UGC NET 1. Who proposed the SMCR model of communication? → David K. Berlo 2. In Berlo’s model, what do S, M, C, R stand for? → Source, Message, Channel, Receiver 3. Which model focuses on communication skills and cultural background of the sender? → Berlo’s SMCR Model 4. Is feedback included in SMCR model? → No, it is a linear model. 5. Berlo’s model emphasizes which sensory channels? → Hearing, seeing, touching (5 senses) As per NEW trend Don't miss NEW notes   Click to know *more* 👇👇👇 👉 *Do message here English Medium Students* wa.me/+919216009964?text=Send_me_notes_my_subject_is 👉 *हिंदी माध्यम स्टूडेंट्स यहाँ msg करे* wa.me/+919257007505?text=Send_me_notes_my_subject_विषय_है Click above for your STUDY PACKAGE. 👆🏻👆🏻 Helpline No -- 7690022111 / 9216228788