Dear IBOs. We have had amazing meetings and trainings with our new raw material supplier in France and attended lab visits and different tours with companies that have been involved in Perfume manufacturing far back as 1775... We plan to launch more new scents in November 2025🥳🥳🥳 Today, we are in Grasse & Seillans South of Frnace for various trainings. Grasse is a town in the Provence region of southeastern France, globally recognized as the “world capital of perfume.” It has been the historic heart of perfume production since the 17th century and remains central to the global fragrance industry today.🙌🏼💃 The region developed a deep tradition in perfume-making, especially in extracting natural essences and blending complex fragrances. Grasse is home to top perfumery schools, fragrance houses, and laboratories that continue to lead in both traditional and modern perfume techniques. www.theperfumecoafrica.com