With a projected 40% surge in PR efforts focused on employer branding this year, especially across tech and BFSI sectors, the message is loud and clear—attracting top talent now requires strategic storytelling. From Glassdoor reviews to founder features and workplace culture videos, companies are using PR to craft a compelling employer identity that goes beyond just perks and paychecks. ✨ In 2025, it’s not just about what you sell—it’s also about why people want to work with you.