YouTube Rolls Out Split-Screen Ads for Livestreams The stream shrinks and mutes while the ad plays, then returns to full size when finished. The feature is only available for “normal latency” streams with automated mid-rolls enabled. It’s part of YouTube’s push to grow live monetization. https://www.socialmediatoday.com/news/youtube-launches-side-by-side-ads-livestreams/749376/