Before You Automate, Remember! “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” — Bill Gates As automation, AI, and digital tools rapidly become embedded in every aspect of business, this quote is a timely reminder: "Technology is not a magic wand". Before investing in automation, we must ask: 1. Are our processes optimized? 2. Are the pain points clearly identified? 3. Are we ready to scale what’s working, not what’s broken? In many transformation journeys, the real breakthrough doesn’t come from what we automate, it comes from what we fix before we automate. Let’s not digitize the chaos. Let’s design for impact.