
CNBC
June 17, 2025 at 06:30 PM
JPMorgan Chase is betting that a long list of new perks will keep affluent Americans hooked on its Sapphire Reserve card, despite a hefty bump in its annual fee.
The bank on Tuesday unveiled an update to its premium credit card, which will now carry a $795 annual fee. That is a 45% jump from its previous level and the card issuer’s largest price increase for the Sapphire since its 2016 launch.
But JPMorgan says users will now get more than $2,700 in annual benefits when the updated card launches on Monday. https://cnb.cx/3FS5tXN
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