Mark Zuckerberg
June 16, 2025 at 01:00 PM
More than 1.5 billion people visit the Updates tab on WhatsApp daily.
We're starting to experiment with two new things in this tab: subscriptions for channels and ads in status. These tools give people and businesses more ways to connect on WhatsApp that are separate from your personal chats. Your personal messages will continue to be encrypted and won't be used to personalize these.
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