Someone loves your work or product, but then hits you with the dreaded words: “It’s too expensive.” You freeze. Your mind races. You stammer. You start questioning yourself. But here’s the truth: “Too expensive” isn’t always about the price. Sometimes it’s about perceived value. People don’t just buy numbers; they buy outcomes, trust, confidence, and clarity. So when you hear “too expensive,” don’t panic. Instead, try this approach: 🔹 Ask Questions to Understand : “Can you tell me what you were expecting?” “What’s your budget range?” “Which part of this feels out of reach for you?” Understanding their hesitation shows you care and gives you a chance to respond thoughtfully. 🔹 Highlight the Impact, Not Just the Features Shift the conversation from price to results. Talk about how your service or product solves a problem, saves time, or grows their business. People pay for transformation, not just deliverables. 🔹 Build Confidence Through Social Proof Share success stories, testimonials, or examples of clients who saw returns. Proof reduces risk in their mind and makes the price easier to accept. 🔹 Be Confident in Your Value Never apologize for your price. If your work or product delivers real value, stand firm. Cheap often costs more in the long run. 🔹 Offer Flexible Payment Options Without lowering your price, discuss instalments or phased payments to ease cash flow worries. Remember, “too expensive” isn’t a rejection; it’s an invitation to clarify, educate, and connect. Your job is to help them see why your price matches your worth and why they can’t afford to settle for less. Own your value. Speak confidently. Ask smart questions. This is how you turn “too expensive” into “where do I sign?”