You think Kenya’s job market is about qualifications. It’s not. It’s about confidence and whether you can deliver with minimal hand-holding. Here’s what they won’t tell you: They’re not hiring the smartest person in the room. They’re hiring the one who makes the least noise and the most sense. Someone who can hit the ground running, not spend three weeks “settling in.” And here’s the real sting: Half of the people getting jobs aren’t even the most talented. They just knew how to make someone feel safe handing them responsibility. Because in 2025, hiring isn’t about scanning your grades. It’s about scanning your digital footprint. That tweet you thought was harmless? That ghosted client you never followed up with? That vague “freelancer” bio with no links, no work, no proof? Yeah, it all counts now. You’re over here refreshing BrighterMonday while someone else is sending a voice note pitch and getting hired off WhatsApp. The rules changed. Job boards are crowded. HR is overwhelmed. And people don’t have time to read your third paragraph about being “a passionate, self-driven team player.” They want proof. They want energy. They want clarity. So no, you weren’t rejected because you weren’t good enough. You were invisible. And in this economy, invisible means unemployed.