While Israel poured nearly $1.9 billion into Meta advertising between 2023 and 2024, its CPC rose from $0.094 to $0.24. By contrast, the increase for non-Israeli firms was marginal across the same period. In the UK, Israeli CPC rose by 163.2 per cent, in Canada by 106.6 per cent, and in Germany by 144.4 per cent. Israeli advertisers are paying more than double what they did two years ago for significantly fewer clicks, down to just 39.2 per cent of their 2023 volume. The leaked data comes as Israel drastically expands its public relations spending, committing an additional $150 million in 2025 alone to “public diplomacy”—or hasbara. Yet despite this investment and Meta’s well-documented suppression of pro-Palestinian voices, the data show a public turning decisively against Israeli companies and messaging. https://www.middleeastmonitor.com/20250611-as-israel-becomes-a-global-pariah-leaked-meta-data-reveals-soaring-costs-for-its-brands/ (Via Middle East Monitor) *Palestine Information Network*