4 things I always check before rebranding a client’s business 🎯💡 As a designer, I know a rebrand isn’t just about switching up colors and logos, it’s about reshaping how people see and connect with your business. So before I touch a single pixel, here’s what I look out for: . 1. What’s not working — and why? 🚫 I don’t guess. I ask the right questions to understand what feels off, whether it’s outdated, off-brand, or not connecting with the audience. I also carry out additional research on why it's not working, That way, I design with direction, not vibes alone. . 2. What’s working? Let’s keep that! 🧩 If something still works, like the color, a symbol, or even how the brand tells its story — I keep it. Not everything needs fixing. I just build on what’s already working for the brand but better. . 3. Who are we trying to reach now? 🎯 People evolve, and sometimes, markets shift.. I always make sure we’re designing for who you want to attract now, not who you were targeting years ago. . 4. Where’s the business headed? 🚀 A good rebrand isn’t just about today — it’s about what’s next. Whether you're scaling, repositioning, or launching something new, I make sure the brand visuals match that future. . Truth is — a rebrand isn’t just a glow-up. It’s a strategy. And when I rebrand, every detail is doing the work, while looking good. © Christy Douglas