Data Protection Felix Atandi, Cybersecurity and Data Protection Consultant: Every small piece of personal data is as valuable as gold. Artificial intelligence can use this data to generate detailed insights or analytics about individuals. One of the key principles of data protection is purpose limitation - you cannot use data collected for communication with a customer for marketing purposes without their clear consent. While AI is here to stay, it must operate within well-defined regulatory frameworks to ensure responsible use of personal data. #kbcniyetu ^JM