RFI English
June 19, 2025 at 02:23 PM
**🇿🇦 SA Billboard Called Out for Sexism – Ad Regulator Steps In 🚫*
A *real estate billboard* in Johannesburg showing two women in a car with the line "Not your average birdies" has been ruled offensive by South Africa’s ad watchdog.
📍 Seen near a golf course, the ad was by property company *Chas Everitt* — but now it's under fire for being sexist and having *no clear link to real estate*.
👀 What the regulator said:
“The word birdie gives a negative gender portrayal. It’s unclear what’s ‘above average’ — their looks? Car? Makeup?”
👥 Locals on WhatsApp even had convos slamming the ad for being disrespectful and irrelevant.
📝 The agency can still *appeal the ruling*, which was made on *13 June*.
📢 Let’s talk: Is this ad clever, clueless, or just outdated? Drop your take.
#sanews #genderrespect #advertising #whatsapptalk #chaseveritt
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