*James Mwangi’s Addressing Muranga International Conference Tea Earnings proves my proposition Why Kano Plains 60,000 acres Must Transition Now!* The value gap remains staggering, even with realistic figures: *TEA* Farmer’s price: *Ksh 50–75/kg* (raw leaves) • Processed/exported: *Ksh 400–600/kg* (CTC bulk) • Luxury branded retail: *Ksh 15,600/kg* ($12/10g sachet) *COFFEE* Farmer’s parchment: *Ksh 80–120/kg* • Roasted specialty: *Ksh 3,000–5,000/kg* • Global premium brands: Up to *Ksh 30,000/kg* *AVOCADOS* Fresh export: *Ksh 40–80/kg* • Cold-pressed oil: *Ksh 1,500–2,500/kg* *MACADAMIA* Raw nuts: *Ksh 150–250/kg* • Processed kernels: *Ksh 800–1,500/kg* *Why This Matters* *5–10x returns* are immediately achievable through basic processing (e.g., milling, drying). 1 *20–50x premium*s exist for branded consumer goods (validated by *Murang’a’s Ksh 18B tea industry*). 2 *Sugarcane comparison: At Ksh 3–5/kg, it locks farmers in poverty versus high-value alternatives.* *The Bottom Line * Kano Plains’ *60,000 acres* could generate *Ksh 50B+ annually *with coordinated shifts to: • *Coffee/Avocado processing hubs* • *Macadamia cracking plants* • *Direct export partnerships* • ⁠ The choice isn’t just about crops—it’s about claiming Kenya’s rightful share of the *$200B global agri-value market*. Every unprocessed harvest surrenders *80–95% of potential earnings.* *Sources: KNBS 2023, Nuts & Oil Crops Directorate, EPZA export data and James Mwangi’s speech*