French publisher _Nice-Matin_ grew revenue 10% by *building its own local influencer agency*. Romain Chauvet spoke with Mathilde Aylies, head of digital revenue development at the Nice-Matin group. https://thefix.media/2025/6/11/how-one-french-publisher-boosted-revenue-and-traffic-by-partnering-with-local-influencers