You see, a lot of people are obsessed with building the perfect product. But listen: the smartest companies don’t just build products—they pay attention to their business model. Because business models are strategic weapons in the market and the company with the best business model wins. Recently, I saw two breaking news: 1. Airtel Africa Partners with SpaceX to Launch Starlink Across 14 African Markets 2. UBA Expands Agent Banking with 46,000 RedPay PoS Terminals From the surface many will interpret these moves by both companies as mere attempts to build better services or increase market presence. But here’s the truth: these are strategic moves to elevate and update their BUSINESS MODELS—not just add products. In today’s fast-changing economy, success is no longer about building products. It’s about evolving business models to meet shifting market dynamics and changing customer demands. Airtel and UBA are signaling that they understand this deeply. They are redesigning how they create, deliver, and capture value in real time and every one should pay attention. We have a module in Tekedia Mini-MBA that focuses on "The Supremacy of Business Model". The module explains the difference between surviving market changes and thriving through them. If you see these moves only as product upgrades, you’re missing the bigger, strategic picture. Airtel and UBA aren’t just adapting; they’re transforming their business DNA to unlock long-term growth and relevance. Airtel is using strategic partnerships and cutting-edge technology (like Starlink) to redefine connectivity, while UBA is deploying large-scale infrastructure to provide financial inclusion and capture market share from fintech rivals. Both companies are focusing on the model that is currently working in the market, not just product, proving that a well-defined business model can be the key to unlocking sustainable growth. In the end, business model supremacy will determine the winners in the market, and Airtel and UBA’s innovations show that they are positioning to lead. PS: The next Tekedia Mini-MBA is starting June 9, 2025. Contact Eyitayo to begin your registration today. Email: [email protected] Whatsapp: +2347035670954