
Tekedia Institute
May 26, 2025 at 07:40 PM
Market Size ≠ Market Opportunity
Nigeria has over 210 million people. That doesn’t mean you have 210 million customers.
Real market size is about:
Who can afford your product?
Who wants it enough to pay?
Who has the means to keep coming back?
Ignoring this can kill your business before it begins.
Build for paying customers. Not just raising money from VCs.
PS:
We are starting new Edition of Tekedia Mini-MBA June 9, 2025.
To begin your registration, chat +2347035670954

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