Want to outshine your competition? Don’t start with discounts — start with a brand! Before people choose your product, they choose how you make them feel. In Africa, most businesses die not because they lacked talent — but because they lacked identity. A strong brand makes people trust you, remember you, and pay you (even when your prices aren’t the lowest). Catch our podcast: “Uncovering the Truth: The Silent Killer of African Businesses” Watch here: https://youtu.be/u8z8P1Tenco #thecharteredvendor #sellinglikeavendor