Price isn’t the main reason people buy context is king. The same bottle of water costs $1 at a tuckshop, $3 at a restaurant, and $5 at a hotel. Why? Because value changes with location, experience, and perception. In African business, don’t just fight to be the cheapest fight to be the most valuable. People don’t mind paying more if the experience feels right. So don’t just drop prices raise your positioning! #thecharteredvendor #sellinglikeavendor