In Africa, we don’t just buy from anyone — we buy from people we vibe with. That’s why your customer doesn’t care how fancy your pitch is if you sound like a robot from the bank. Build rapport first! Ask about their football team, their uncle’s goat project, something! People buy from those they like and trust. Sales is a relationship game, not a transaction counter. Don’t just be a seller — be a connector. Be human! #thecharteredvendor #sellinglikeavendor