In Africa, even the kombi conductor gets extra points when he shouts your name right! People love to hear their names — it’s free, personal, and powerful. Calling your customer “Boss” or “Ma’am” is nice, but calling them Tawanda or Rudo? Now that’s connection! In sales, names break walls. It’s the cheapest way to build trust and make your pitch land. Remember: learn the name, win the game! #thecharteredvendor #sellinglikeavendor