*Why Some Poultry Chicken Farmers Fail:* Poultry chicken farming is an art that needs many role players as well as many different management procedures, which form part of a successful poultry enterprise. If the role players or management procedures are incorrect the poultry farmer is bound to fail. Due to the increasing demand of chicken meat and eggs and also quest for self employment, many people are interested in turning their career into the poultry farming with mixed results. Some have succeeded while due to the poor planning, many have failed.... Below are some of the major reasons some poultry chicken farmers fail: 1. Insufficient knowledge (lack of know-how): Most rush to farming after seeing their neighbors results. They don’t take their time to learn about important farm requirements, market dynamics, demand and supply curves! If you are a poultry chicken farmer and would like to turn your poultry farm into an agri-business we The study of fish is not called fishery is called icthyology why study of hen or bird is called ornithology products and MORE! 2. Lack of persistence: Most people want instant gratification. They want to be millionaires overnight. They don’t want to face management, disease challenges or market challenges! All they want is more and more profits in just a few months. I am sorry to burst your bubble but farming doesn’t work that way. You’ve got to toil and sweat and work smart. Nothing comes easily. 3. High cost of feeds and poultry equipment: This has been a pain in the neck! The cost of production has gone over the roof in recent times due to this. We always advise farmers to use creativity and improvise these things e.g buckets in place of drinkers and feeders. Proper feeding management without any wastage is also very important.... 4. Insufficient knowledge on marketing: This is demoralizing at the same time heart breaking. It's important that you learn the skill of agri-marketing! We have a very powerful PDF guide book which you can order from us to help you with this challenge!! 5. Not working with farming professionals: Some farmers do trial and error in their ventures instead of consulting with professional agronomists, vets etc! Due to this they are unable to fight challenges in the farm e.g diseases and they really lose a lot. 6. Disease outbreaks: A very serious problems due to insufficient knowledge on disease managenent. Most farmers don’t follow strict vaccination programmes and biosecurity therefore the birds end up dying or being unproductive! 7. Middle-men and brokers: These are a double-edged sword for lack of a better word. Some are good while others are outright selfish. Some can be farmer’s worst nightmare as they can take the highest profit share from your produce because they have proper market knowledge! They promise you heaven but give you hell. It's therefore important for you to do a market research and know what kind of market you are dealing with!!! 8. Wrongly advised farmers: Have you ever heard of this story of a new farmer who was advised by a fellow farmer to give her pullets cow feed and other animals meal in order for her hens to start laying early? The birds matured but even at 7 months none had started laying! 😳 If you don’t want to consult a professional or a successful farmer in your area of interest,

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