*The Verse Every Businessman Overlooked* “He who wins souls is wise.” — Jesus (Proverbs 11:30) Read that again. Now let’s translate it for 2025: "He who can win people… will rule money, markets, and nations. Let me shake your mindset for a second: That verse is not just for altar calls. It’s the blueprint for persuasion, sales, influence, and marketplace domination. We’ve been taught that “soul-winning” is merely for spiritual matters. No, it's a deep statement that summarizes how to influence people. Soul-winning is the highest form of communication. It’s not just evangelism. It’s sales. It’s leadership. It’s branding. It’s vision casting. It's marriage. It's politics. Literally everything. It’s the art of helping someone believe in what you’re offering - be it eternal life or a business solution. Because here’s the truth: If you can’t move a soul, you can’t move a product. If you can’t speak to someone’s heart, forget their money. If you can’t get people to follow you, you’ll beg forever - even with a degree, a church, or a brilliant idea. Jesus didn’t just teach. He sold the Kingdom. He is the greatest salesman who has ever lived. He knew how to get people beg for his product - eternal life. And people bought into it; not with money first, but with loyalty, time, and action. He used stories (parables) to pitch. He used questions to handle objections. He created urgency (“The Kingdom is at hand”). He used value-based offers (“I’ll make you fishers of men”). That’s high-level selling! Yet we have “Christians in business” today who can’t sell water to a thirsty man. Why? Because they never learned the one skill Jesus modeled daily: soul-winning. Any Christian who can't sell is an embarrassment. You don't need better marketing. You need wisdom — to win hearts. So the next time you hear someone quote that verse, don’t just clap. Study it like a business textbook. It’s not just about preaching. It’s about positioning. It’s about persuasion. It’s about purpose-driven selling. If you’re not learning how to win souls, you’re leaving money, influence, and legacy on the table.