*ICICI Saga: A Growing Concern* The chaos surrounding ICICI Bank’s decision to discontinue its online ASBA facility continues to escalate. Several investors have raised complaints with SEBI, only to be told that this is a “customer service matter,” falling outside the regulator’s intervention. Now, many are turning to the RBI—though expectations of a meaningful resolution remain low. What’s truly baffling is ICICI Bank’s push to force customers into opening ICICI Direct accounts just to access online ASBA. How is this even permissible? If this sets a precedent, what stops other banks from following suit? Will HDFC Bank compel customers to use HDFC Securities? Will Axis Bank mandate Axis Direct accounts? This sets a troubling and potentially endless pattern.