🔆 Vocal for Local Initiative ✅ Under the initiative: Indigenous local products from 500 Aspirational Blocks have been mapped and consolidated under the brand of Aakansha. ✅ Brand: Aakansha will be an umbrella brand which could be supplemented into multiple sub-brands. ✅ Logo: The logo for ‘Aakansha’ was unveiled under the ‘Vocal for Local’ initiative. ✅ Dedicated Window: A dedicated window for the Aspirational Blocks Program under the brand name ‘Aakansha’ will be established on the GeM portal. ✅ GeM Portal Support: GeM portal will provide technical and operational support for the facilitation of e-commerce onboarding, establishing linkages, financial/digital literacy, documentation/certification, and skill enhancement etc.