*“Strategising is easy but execution is hard.” — Chris McChesney* It’s a sad fact about life that we are all drawn to strategising much more than we are to executing. We all have a friend who constantly fantasises about their huge plans without taking a single step toward making them a reality. They prefer to talk, rather than do because it’s easier. Execution requires us to take action which involves getting off our arses. Another reason we have an aversion to execution is that it brings us face to face with potential failure. We never have to worry about failure when we only strategise, because our plans don’t need to prove their effectiveness in the real world. By always strategising and never executing, we sacrifice the potential for success but inoculate ourselves from failure. This is the slippery slope of mental masturbation. Where in your life are you strategising and not executing? Your goal should be to constantly seek the point of immediate execution. Where is the next available physical step toward doing the thing? Over time this will seep into other areas of your life. You’ll notice you bypass the talking stage and move straight to walking more and more. Execution eats strategising for breakfast.