Flipkart concluded a 100-hour uninterrupted beauty live stream on the Flipkart app during Glam Up Fest 2025, marking one of the longest continuous live commerce initiatives in India. The livestream brought together 140+ beauty brands, 100K+ engaged viewers, and 40+ guest influencers. Featuring real-time tutorials, app-only offers, and interactive segments like Spin the Wheel, the app saw engagement rise 2.5X compared to the regular period. Through such efforts, Flipkart continues to reshape online shopping through trusted, interactive, and technology-led experiences. Read more: https://bit.ly/44hLWbw #flipkart #flipkartbeauty #glamupfest2025 #livecommerce #digitalinnovation #beautyonflipkart