
Riz x Digital Creator
May 26, 2025 at 04:48 PM
Klarna’s bold AI experiment—replacing 700 customer service staff—has hit a reset. CEO Sebastian Siemiatkowski admits prioritising cost over quality “went too far,” after a noticeable drop in customer satisfaction.
Once valued at $45.6B, Klarna’s worth plunged to $6.7B in 2022, triggering a major rethink. Now, the fintech is rehiring humans via an on-demand, Uber-style model aimed at students and rural workers, while still embedding AI deeply into its tech stack.
Despite this shift, Klarna’s headcount is still expected to shrink to 2,500. With IPO plans paused and customer trust on the line, Klarna is learning the hard way: AI is powerful, but people are irreplaceable.
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