
Fast Company
May 29, 2025 at 03:37 PM
Last week, the nonprofit that runs New York City Pride revealed that around a quarter of its corporate donors have either canceled or diminished their support this year. The pullback has result in an estimated $750,000 shortfall for the organization as it gears up for its biggest event of the year.
According to Chris Piedmont, media director at Heritage of Pride, many sponsors cited uncertainty around the economic impact of tariffs as their reasoning for scaling back. Others, though, “expressed concern about potential blowback from the current administration for publicly supporting Pride and other [DEI] initiatives.” It’s a troubling new chapter in a months-long trend of companies that once championed—and, in some cases, profited off of—DEI initiatives, which are now quietly diminishing their support.
Read the story: https://www.fastcompany.com/91340546/so-much-for-corporate-pride-a-quarter-of-nycs-pride-sponsors-have-backed-out
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