Voice Of Customer
June 21, 2025 at 05:12 PM
*Here is How Much Pakistanis Are Spending on Online Apps*
Newly released figures by the Federal Board of Revenue (FBR) at the National Assembly Standing Committee show that Pakistanis spent over Rs. 317 billion on various online apps from tech giants such as Meta, Apple, Netflix, etc, for the fiscal year 2024–25.
The spending covers a wide array of apps, from social media giants to online shopping websites and streaming services. Leading the charge is Facebook/Meta, with Rs. 12.3 billion in transactions. Surprisingly, Apple/iTunes saw the highest number of transactions (over 5.1 million), totaling nearly Rs. 6 billion.
Google followed closely with 2.3 million transactions and a transaction value of Rs. 5.94 billion. After that came the e-commerce giant AliExpress with strong spending of nearly Rs. 5 billion in over 944,466 transactions. Newer entrants like Temu also saw a notable Rs. 1.8 billion in spending despite a much smaller transaction volume.

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