https://yt.openinapp.co/t8uyq You won’t believe how a couple from Jaipur quietly built one of America’s most trusted diamond jewellery brands — with no stores, no Bollywood backing, and no buzz. Just belief, craftsmanship and email marketing. What if we told you that one of Hollywood’s red carpet favourites was born out of a dinner-table idea in Rajasthan? This isn’t just a story of selling diamonds. It’s a blueprint for every Indian who dreams of building a global luxury brand — without selling out. Angara didn’t open showrooms. Didn’t chase vanity metrics. Didn’t bow down to trends. Instead, they cracked the US market from Jaipur, used family-owned workshops to beat big factories, and built trust in a category where even a ₹5 lakh order is placed without a trial. In this episode, discover: Why colourless diamonds rule over coloured ones How Angara became a global D2C force without VC money Lab-grown vs natural: What your jeweller won’t tell you The cultural buying shift between India and the US What the fall of De Beers teaches us about monopolies Why Angara doesn’t believe in opening retail stores What customers actually want when they buy high-ticket jewellery Why building trust online is the real luxury hack of 2025