Good property, wrong timing = bad investment - Most losses in Gurgaon real estate start there. A client recently bought a 3.8Cr apartment in a prime sector. Branded builder. Great location. Yet, a year later — zero appreciation. He asked me: “Did I choose the wrong project?” No. He just entered after the wave was over. Everyone talks about the builder. Everyone obsesses over location. But no one talks about timing. Because in real estate — timing beats everything. Here’s how most buyers get stuck: ✅ They wait to “feel confident” ✅ They buy after launch, after marketing, after buzz ✅ They enter when the price is already up 20–30% 📉 The appreciation is already priced in. 📉 The momentum is already gone. Continued in next page ...