Stop looking only at Gurugram and Noida. Tier‑2 affordable luxury is where the next wave is building - In 2024, 44% of land acquisitions (out of 3,294 acres) were in Tier 2/3 cities. These cities attract top developers seeking new growth. Sales of mid‑range homes (1–2 Cr) jumped 52%, and ultra‑luxury homes grew 73% in value, even outside traditional metros. Why this matters: Developers are expanding into cities like Jaipur, Nagpur, Ahmedabad and Lucknow. These markets offer 20–30% lower prices than Tier 1s, yet see faster appreciation, driven by improved infrastructure and buyer aspirations RBI’s recent repo‑rate cut is also boosting demand in Tier‑2 affordable mid segments. We’ve been tracking interest in Jaipur more closely, especially from professionals looking to settle or invest back home with lifestyle upgrades. Building or listing premium projects in Tier 2s isn’t a gamble; it’s proactive positioning. Buyers are moving for value, aspirational living, and stronger ROI. Which Tier‑2 city do you see as the next affordable luxury hotspot ??