
Will Cathcart
1.8M subscribers
Verified ChannelAbout Will Cathcart
Head of WhatsApp at Meta
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The Updates tab keeps growing, and we now have 1.5 billion users who use it each day to check out Status posts or updates from Channels. We’re working on some features that will help channel admins and businesses grow their audiences in our app: - You’ll soon be able to support your favorite channels with a monthly subscription for premium content. - We are adding a way for channels to promote themselves in the channels directory. This will help them find their audience and help people find new channels to follow. - Businesses will be able to showcase themselves with ads in Status. You’ll be able to discover new businesses there and, if you are interested, interact with them right in WA. Important: this is all in the Updates tab, so it does not affect your personal chats and if you only use WhatsApp to chat and call you won’t see this. And of course your personal messages, calls, and statuses still end-to-end encrypted - we can’t see them. Learn more about how this all works: https://blog.whatsapp.com/helping-you-find-more-channels-and-businesses-on-whatsapp

We’ve recently introduced some great new features, including: 🎉Emojis that are animated in-chat 📞New filters and effects on calls ❤️Reacting to multiple photos at once 📷Adding photos to polls on channels check out the whole list on our blog: https://blog.whatsapp.com/new-feature-roundup-updates-to-stickers-calls-channels-status-and-more.

People use WhatsApp for some of their most important conversations, which is why we’ve built WhatsApp with critical privacy protections like end-to-end encryption. Today we’re launching a new, global campaign to help spread the word about why this is so critical. https://www.youtube.com/watch?v=7cwr7ZakB_k

Now you can easily create an audio hangout that doesn’t ring everyone’s phone. Anyone in the group can pop in and out of the call whenever you need to talk something out live.


WhatsApp for iPad is here! Download it from the App Store today.


Some great new features for Status: 🖼️ Create a collage up to 6 photos using Layout when making a post 🎵Focus on the music, by creating a Status using just a song, or adding a music sticker while editing 🤳🏻 Turn any photo into a sticker, edit it into the right size and shape and add it you your next post ➕Include an Add Yours sticker and inspire your friends to share their own photo as well


We’re adding chat themes! Pick your favorite colors for chat bubbles and backgrounds, and customize either a specific chat or all your chats.