
GSMNS GLOBAL
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We are delighted to welcome you to our platform, where we aim to provide you with the latest and most relevant social media news, tools, insights, and trends. Stay tuned for valuable updates and information that will empower your social media strategies and keep you ahead in the ever-evolving digital landscape. We look forward to engaging with you and fostering a vibrant community of professionals dedicated to leveraging the power of social media for success. Thank you for joining us on this exciting journey!
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Meta Adds New Earnings Metrics and Budget Flexibility for Ad APIs Creators now get two new metrics: content_monetization_earnings and monetization_approximate_earnings to track post/page-level payouts. Graph API now allows 75% daily overspend (vs 25% before), as long as weekly spend stays within 7x the daily budget. Ad Copies API now supports editing key creative fields (e.g. title, URL, body) after ad duplication. Catalog feeds now support a new “videos” field for richer product listings. Advantage+ targeting expands reach by allowing age/gender flexibility to boost ad performance. https://www.socialmediatoday.com/news/meta-announces-updates-marketing-graph-ad-copies-api/749366/

WhatsApp Adds Instagram-Style Flair to Status Updates WhatsApp Status is getting four creative upgrades: Layout, Music, Photo Stickers, and Add Yours. Layout turns up to six images into a custom collage, like Instagram Stories. Music can be shared as clips or added as stickers to posts. Photos can become stickers, and Add Yours prompts boost replies. Global rollout starts this week, expanding in the coming months. https://about.fb.com/news/2025/05/new-music-layout-sticker-options-whatsapp-status/

📲*TikTok is testing an “Instagram”-like displaynl for stories in the “Friends” tab.*

YouTube Rolls Out Split-Screen Ads for Livestreams The stream shrinks and mutes while the ad plays, then returns to full size when finished. The feature is only available for “normal latency” streams with automated mid-rolls enabled. It’s part of YouTube’s push to grow live monetization. https://www.socialmediatoday.com/news/youtube-launches-side-by-side-ads-livestreams/749376/

TikTok launches new new all-in-one music insights platform for artists TikTok for Artists features include: - Song performance: the number of views, posts and creator engagements per track - Post performance: the number of views, likes, comments, shares and post completion rates - Follower insights: including self-declared gender, age and language - Step-by-step guides to TikTok's tools and features - New Pre-Release tool lets fans save music to Spotify or Apple Music pre-launch. TikTok for Artists is available now for all artists with a certified TikTok Artist Account. https://newsroom.tiktok.com/en-us/tiktok-for-artists-launches

🧵*Threads keeps working on launching “Fediverse sharing” feature in the EU through a permanent “on / off” setting for some accounts*.

WhatsApp is finally getting usernames WhatsApp is working on usernames so users can chat without sharing phone numbers. The feature will support custom handles with letters, numbers, periods, and underscores—no “www.” prefixes allowed. Username changes will trigger in-chat alerts, like profile updates. It's not live yet, but strings in the latest beta show it's nearly ready. https://9to5mac.com/2025/06/02/whatsapp-getting-usernames/

Meta Prioritizing Ultralight Headset With Puck For 2026 Over Traditional Quest 4 Meta has canceled plans for Quest 4 models and is fast-tracking an ultralight headset, codenamed Puffin. Puffin will use a tethered compute puck and ditch controllers for gaze-and-pinch input. It targets virtual screen use for work and entertainment. Launch is aimed for late 2026, but plans could change. https://www.uploadvr.com/meta-prioritizing-puffin-for-2026-pushing-out-quest-4-to-2027/

TikTok Adds New Tools to Personalise Your FYP Experience TikTok has added two new features to help users customise their For You feed. “Manage Topics” allows users to fine-tune how often they see content from over 10 key categories like Nature, Travel, and Sports—without removing them entirely. “Smart Keyword Filters” use AI to block content based on keyword patterns and synonyms, doubling the filter limit to 200. https://newsroom.tiktok.com/en-gb/tiktok-trending-summer-2025-and-new-ways-to-shape-your-feed

*WhatsApp is rolling out the feature to chat with personalized AI in app latest iOS beta*