GSMNS GLOBAL
June 17, 2025 at 07:47 AM
WhatsApp is launching ads in Status updates + paid subscriptions and promoted Channels for businesses
WhatsApp will now show ads in Status, promoted Channels, and allow paid subscriptions for exclusive Channel content
The new ad features will appear in a NEW section called Updates, which is a separate tab at the bottom of the app.
Over 1.5B users visit the tab daily, driving Meta’s biggest WhatsApp revenue push yet
Meta says personal data won’t be used for targeting.
I spoke to BBC News about the risks for WhatsApp by making these changes: