Expressindra

Expressindra

2/8/2025, 3:43:45 PM

Q. Do you additionally have experience working with Whatsapp marketing/Retention marketing/Email marketing? If yes, please elaborate in short. Ans. I have experienced in AiSensy WhatsApp automation software marketing, I created broadcasting massage with the AiSensy dashboard, created image massage, video massage and then I send all the massage to the existing customer, on this WhatsApp marketing we have generated 10% additional sales for my clients. We have sent 250-300 sms per day.

Expressindra

2/8/2025, 4:04:26 PM

Q. What is vertical scaling and horizontal scaling in Facebook ads, give an example to elaborate your explanation? Ans. Vertical scaling means to increase the ads budget, usually I increase the ads budget when ads are not going to perform well, after crossing the learning face then i decide to increase the ads budget, if I see the ads are performing well then I do not go to the vertical scaling option, Horizontal scaling means create new ads set, which I did forcefully for the real estate client, and generated few leads but I always prefer video ads instead of carousel or image ads. Yes you can say I can create two video ads but when I get desired leads with one video ads then why should I go to the second video ads set or a-b testing ? If I full fill the client expectations then no need to do anything with the running ads because when you edit the existing ads set then Meta will send the existing ads to the learning face again.

Expressindra

2/8/2025, 4:19:13 PM

Q. Give a short description of how you helped improve the ROAS or helped scale an Ecommerce store using Facebook and Google Ads Ans. 1. Analyze the ads copy 2. Need to check landing page, copywriting 3. Modify to targeting audiance, behaviour, demographic, interest 4. Test different headlines and description 5. Change the CTA and benefits

Expressindra

2/8/2025, 4:23:23 PM

Q. If you had to find out what are the pages that people are leaving the Ecommerce website, where would you go to, on Google Analytics? Ans. In the left-hand menu of the Google analytics, go to Behavior > Site Content > Exit Pages.

Expressindra

2/8/2025, 4:31:12 PM

Q. Please be descriptive and answer how you would use lookalike audiences to scale a campaign Ans. Create an excel sheet, in this excel sheet you need to write name , email id, age, gender which we got from the previous leads ads, After that upload the file in the CSV or XLS format in the campaign in the lookalike audience option and follow the next process to start the campaign, Now if we got the desired client from previous leads ads then ads will perform well, because we have given instructions to meta to run the ads in this category which we mentioned.

Expressindra

2/8/2025, 4:46:54 PM

Q. What kind of industry have you worked with? Please elaborate but keep it crisp related to performance marketing (We are majorly working with D2C & SAAS based agencies. You can also talk about your experience with ecommerce clients) * Ans. I have worked in beauty products and the health industry they had ayurveda/ unani products, health industry (hospital/ nursing home), real estate industry, FMCG industry (Tupperware product), digital products ( online coaching) As an eCommerce client I worked as a digital marketing manager head, where I create content for the social media accounts, I publish the articles, blogs, reels to get reach organically by social media marketing, and side by side I run Meta ads to generate leads, also I do WhatsApp marketing with AiSensy automation software to generate leads and get more sales. With the help of 3 types of strategy I increase sales 15-20%, if the organic leads will not perform well then Meta ads will perform, if Meta ads will not perform well then whatsapp marketing generates sales, If no one is perform well then need to check the product and targeting audience.

Expressindra

2/8/2025, 4:57:43 PM

Q. One of the most important thing for us is getting an understanding of what YOU want to gain from this job. Please talk about what are you looking forward to learn here at Acid Marketing. Ans. I’m excited about the opportunity to join Acid Marketing because it aligns with both my skills and my career aspirations. Here are a few key things I’m looking forward to learning and gaining from this role: 1. Advanced Marketing Strategies: I want to deepen my expertise in cutting-edge digital marketing techniques and understand how Acid Marketing tailors strategies to drive impactful results for its clients. 2. Hands-on Experience with Diverse Campaigns: Working with a range of industries and clients excites me, as it will broaden my understanding of different market dynamics and how to create targeted campaigns for varied audiences. 3. Team Collaboration and Creativity: I look forward to collaborating with a talented team and learning from their experiences, brainstorming innovative ideas, and pushing creative boundaries. 4. Analytics and ROI-Driven Decision-Making: I want to strengthen my ability to analyze data to refine campaigns and deliver measurable results, an area I know Acid Marketing emphasizes. 5. Personal and Professional Growth: I'm looking forward to growing my skills in project management, communication, and leadership through the challenges and opportunities this role will provide. Ultimately, I see this position as a chance to not only contribute to the success of Acid Marketing but also to grow into a more versatile and impactful digital marketing professional.