Q. Please be descriptive and answer how you would use lookalike audiences to scale a campaign Ans. Create an excel sheet, in this excel sheet you need to write name , email id, age, gender which we got from the previous leads ads, After that upload the file in the CSV or XLS format in the campaign in the lookalike audience option and follow the next process to start the campaign, Now if we got the desired client from previous leads ads then ads will perform well, because we have given instructions to meta to run the ads in this category which we mentioned.